There’s more than one way you can make money selling on Amazon. I’m going to tell you about the main ones in this article.
Marketplace offers you an opportunity to sell products (not just books but a whole range of things) on the exact same page on Amazon’s website where Amazon sell the product themselves. Selling prices are fixed – Marketplace isn’t an auction. Marketplace is for both new and used products.
Marketplace is suitable whether you just want to make some spare cash part time, but also if you want to start a ‘proper’ small business.
The other main way to make money is Amazon Associates. Associates is basically an affiliate programme.
It’s very easy to get started with Amazon Marketplace. You don’t need to register in advance. When you list your first product, you can open a seller account.
if you already have a buyer account on Amazon you can add your seller account to that.
To register as a seller you will need a business name, an address, a display name, a credit card and a telephone contact number. That’s all you need to get started.
Go to the Amazon site, scroll down the page to ‘Make Money With Us’ and then ‘Sell On Amazon’. You will then see two options:
Sell a little or sell a lot? Amazon offers two entry points into Marketplace which they informally tag as ‘selling a little’ or ‘selling a lot’.
Basically ‘a little’ is for occasional and hobby sellers who expect to sell less than 35 items a month. You are also restricted to the product categories you can sell in.
Selling ‘a lot’ is for professional sellers who expect to sell more than 35 items a month. You pay a 28.75 monthly fixed fee and a referral fee. You can sell in all the Amazon product categories.
It isn’t always viable to list low price, low volume products as a ‘sell a little’ seller. To do that you need to be a ‘sell a lot’ seller!
Choose your option, then fill in the online form.
Once you are selling ‘a lot’ you will probably also want to become what Amazon call a Pro Merchant Seller. There is a web interface that allows you to more easily manage your product descriptions, inventory and orders.
Once you get up and running the selling a lot/Pro Merchant option will work out much cheaper and, importantly, will allow you to work on tighter margins and make money from sales that those who sell just a little can’t.
Amazon Marketplace Selling – how to sell your products
Now let’s take a look at exactly how you put products up for sale on Amazon Marketplace.
The idea of Marketplace is that you sell your product on exactly the same page on which Amazon and any other Marketplace sellers sell it.
First, find the equivalent new product in the Amazon catalogue. Use the ‘Search’ tool at the top of the Amazon home page. Put in the product type and name and Amazon will automatically take you to the correct page to list it.
Next, check carefully that the product brand, type and model number or whatever Amazon has found for you is the correct one.
Once you reach that page you’ll find a button called ‘Sell Yours Here’. Click on it, sign into your seller account, and you can now list your product immediately.
Now this is the really clever thing about Amazon.
Assuming the product already exists in the Amazon catalogue a listing is ready made for you to use. All you need to do is state what condition your product is in (i.e. new or one of several standard used descriptions), state the quantity you have for sale and fill in the price you require.
If you wish, you can add a further description up to 2,000 characters (not words). This will help you differentiate your product or offering from Amazon and from other sellers.
Then, Amazon will give you a summary of your listing to check and also confirm what their fees will be if the item sells. If you’re happy with this just click ‘Submit Your Listing’ and you’re off. If you’re a Pro Merchant), once you’ve done this your item is automatically listed until it sells or for 60 days (indefinitely.
What’s an ASIN? ASIN stands for Amazon Standard Identification Number. Almost every product on their site has its own ASIN – a unique code they use to identify it. , if you know the ASIN you can list it directly using that.. (For books, the ASIN is the same as the ISBN number on the jacket.).